Who We Are
Awaqi is a youth-centered online mindset, soft skills, entrepreneurship and employability skills training and information sharing platform gearing towards enterprise development and employment creation. It
includes evidence-based short inspirational and motivational videos, training materials, internship, training and job opportunities for young people. It also serves as an online guidance and coaching hub for young entrepreneurs to enable them create micro, small and medium enterprises (MSMEs) and diversify windows of opportunity.
Awaqi was established in 2021 as a digital solution to business incubation and employability skills for young people in Ethiopia. It takes advantage of the maximum reach and popularity of digital media among young people. By producing and sharing culturally relevant and context-responsive content, Awaqi has already earned a large following on social media of over 250,000 across various platforms.
Through Awaqi, approximately 30,000 young people will have access to dignified and fulfilling jobs.
Awaqi was launched by the BRIDGES programme, a part of the Mastercard Foundation’s Young Africa Works strategy in Ethiopia and is being implemented in partnership with First Consult, as an effective and efficient delivery method targeting young people across Ethiopia through a website and social media accounts.